Fierce by Design

Jesse Ferguson

Fierce by Design

Best Friends Play & Stay Brochure

Play & Stay Logo

Play & Stay program was created to promote a simple, single-priced boarding option that can be easily customized to a pet’s needs. Branding the new program required conveying this single-priced simplicity while offering both “Individual Play” and “Group Play” options.

In an effort to keep the printing price low, the brochure was designed to print as a full-color shell in large quantities, and then the 42 individual retail locations custom-print their single-color prices, location and hours on top of the corporate shell in lower quantities as needed.

Results of the launch of Play & Stay were a dramatic increase in revenue for the company.

  • For Best Friends Pet Care

  • Type Logo & Brochure Design

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